This winter/spring we are running a new campaign for the Allston/Brighton Community.
50x $75 discount coupons for Allston/Brighton Residents which can be applied to any class we offer between February and April
This post is a high level overview. I will post updates here, and hope to have discussions with volunteers here as well. I will use the [A/B CC] prefix whenever I am discussing this program.
How this plays out depends on how many volunteers we get. This program, while short and sweet, has all the foundations for continuing to expand our class offerings and engage more directly with the Allston/Brighton community. If you are interested in growing Artisans through the education pipeline please look over the details below and let me know which part of this program you are interested in helping with.
This program is funded by an education grant.
If you have any questions please let me know.
I will be @ A2 most days either in my van or in a building
Contact:
Vanessa Young - project coordinator
Cell: 929-266-8398 (txt or call)
A2 Forum Username: vly.away
Email: vly.into.the.sun@gmail.com
Rough Timeline
Starting Monday Dec 16
week 1 - 
gather volunteers, program detail finalization, maybe marketing
week 2 - 
holiday week
week 3 - 
marketing efforts & tech implementation efforts begin
week 4 - 
register classes you want to teach!
week 5 - 
begin testing entire pipeline
week 6 - 
squash bugs
week 7 - 
Launch! Feb 01
This timeline might seem a little ambitious, but we have flexibility in how this program turns out. So get excited and bring your skills, energy and time to make this a flowing river 
Program Details
Through a marketing campaign we will reach out to Allston/Brighton Residents informing them this coupon exists. They will follow the QR/URL to a landing page which will excite them to follow through and fill out the application form. Once the form is filled an email will be sent with the unique code and information on how to sign up for classes. The resident will sign up for and attend the class, during/after which we will try to get feedback on how it went.
The coupon will allow residents to sign up for any class within a specific time window, roughly 3 month period, however the coupon itself will expire after ~4weeks (tbd) so if they do not follow through on signing up, we might be able to give the coupon to another resident who does follow through.
Volunteer Opportunities
- Marketing/Outreach - skills and ideas
- Design skills - flyers, landing page, email layouts
- Tech Skills - QR, HTML landing page & emails
- Distribution - physically hand out flyers to chosen locations
- Classes - Teach a class! help support teachers
Details below are again, rough outlines, if any of this sparks your interest please let me know 
- Marketing
- Help create marketing campaigns and slogans
- Where do we flyer?
- What size flyers?
- Who are we marketing to and how will they be convinced?
- What information do we display on a landing page?
- Design
- Graphics on flyers
- Layout and style of landing page
- Design Emails for receiving the coupon, reminders to use coupon, and ???
- Implementation
- QR codes
- Landing page HTML
- Integrating EventBrite classes onto landing page?
- expiring coupons
- data collection
- Distribute
- Help place flyers in physical locations to start campaign
- Potentially remove poorly performing flyers with better ones
- Place new flyers if first campaign is not enough
- Remove flyers once campaign is over
- Classes
- Schedule a class you will teach
- Help someone who is interested in teaching feel prepared to teach
- Help figure out a way to capture the engagement of students who use a coupon